Engagement Rate Calculator

Calculate and benchmark your social media engagement rates

Calculate Your Engagement
Enter your metrics to calculate your engagement rate

Understanding Engagement Rates

What is Engagement Rate?

Engagement rate measures how actively your audience interacts with your content. It\'s calculated by dividing total engagements (likes, comments, shares) by your follower count or reach, then multiplying by 100.

Industry Benchmarks

  • • Instagram: 1-3% is average, 3-6% is good
  • • TikTok: 2.5-5% is average, 5-10% is good
  • • Twitter: 0.5-1% is average, 1-2% is good
  • • LinkedIn: 1-2% is average, 2-5% is good
  • • YouTube: 1-2% is average, 2-4% is good